Tag Archives: writing tips

Prove It, Buster!

Last week I wrote about sales resistance and why our prospects don’t believe everything we say. One way to overcome sales resistance is to prove that what you’re saying is true.  Beyond the shadow of a doubt.  So there’s no way your prospect can argue with you. This is easier […]

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O Prospect, Why Dost Thou Resist Me?

Sales resistance is the most frustrating thing in the world. I mean, I know that the product or service I’m offering is the best option available.  I know that my customers’ lives will be improved immeasurably if they buy.  I believe 100% that the advice I’m giving is true and helpful. So why don’t […]

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Get The Heads A-Bobbin’

Are you tired of launching marketing campaigns, only to have them fail because nobody reads past the second paragraph of your landing page or sales letter? Well, there’s a powerful secret for getting past your prospects’ sales resistance. A mentor of mine once told me that the most important aspect […]

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