Category Archives: Marketing

Boost Your Business With Email Newsletters


The term ‘email marketing’ sometimes gives business owners an unpleasant icky sort of feeling. Like they’re going to be spamming inboxes, or sending multiple emails every day, wearing down your recipients’ resistance (or patience) until they are forced to take action. Yes, there are companies out there that behave like […]

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Choose The Right Tools


When it comes to marketing, it’s easy to get caught up in what everybody else is doing. Social media is all the buzz.  Everybody has a website, a blog, a forum.  People want SEO, even if they have no idea what SEO stands for.  Or what it even gives them. […]

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No, no, no — yes!


“No” from a client doesn’t always really mean no.  It just means that you didn’t do your job selling yourself to your client. Sometimes you just didn’t connect fully with what they really want.  Or you didn’t present your proposal well.  Or the price was higher than they wanted. But persistance usually […]

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Prove It, Buster!


Last week I wrote about sales resistance and why our prospects don’t believe everything we say. One way to overcome sales resistance is to prove that what you’re saying is true.  Beyond the shadow of a doubt.  So there’s no way your prospect can argue with you. This is easier […]

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O Prospect, Why Dost Thou Resist Me?


Sales resistance is the most frustrating thing in the world. I mean, I know that the product or service I’m offering is the best option available.  I know that my customers’ lives will be improved immeasurably if they buy.  I believe 100% that the advice I’m giving is true and helpful. So why don’t […]

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Get The Heads A-Bobbin’


Are you tired of launching marketing campaigns, only to have them fail because nobody reads past the second paragraph of your landing page or sales letter? Well, there’s a powerful secret for getting past your prospects’ sales resistance. A mentor of mine once told me that the most important aspect […]

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