Category Archives: B2B

Boost Your Business With Email Newsletters


The term ‘email marketing’ sometimes gives business owners an unpleasant icky sort of feeling. Like they’re going to be spamming inboxes, or sending multiple emails every day, wearing down your recipients’ resistance (or patience) until they are forced to take action. Yes, there are companies out there that behave like […]

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Why Hire A Writer?


Many small business owners are hesitant when it comes to hiring a professional copywriter for the first time.  They wonder: will it really pay off?  “What if I spend all this money and the campaign is a bust?  Why should I hire a writer instead of just winging it?” The answer […]

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Prove It, Buster!


Last week I wrote about sales resistance and why our prospects don’t believe everything we say. One way to overcome sales resistance is to prove that what you’re saying is true.  Beyond the shadow of a doubt.  So there’s no way your prospect can argue with you. This is easier […]

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O Prospect, Why Dost Thou Resist Me?


Sales resistance is the most frustrating thing in the world. I mean, I know that the product or service I’m offering is the best option available.  I know that my customers’ lives will be improved immeasurably if they buy.  I believe 100% that the advice I’m giving is true and helpful. So why don’t […]

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