Monthly Archives: November 2013

Choose The Right Tools


When it comes to marketing, it’s easy to get caught up in what everybody else is doing. Social media is all the buzz.  Everybody has a website, a blog, a forum.  People want SEO, even if they have no idea what SEO stands for.  Or what it even gives them. […]

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Why Hire A Writer?


Many small business owners are hesitant when it comes to hiring a professional copywriter for the first time.  They wonder: will it really pay off?  “What if I spend all this money and the campaign is a bust?  Why should I hire a writer instead of just winging it?” The answer […]

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No, no, no — yes!


“No” from a client doesn’t always really mean no.  It just means that you didn’t do your job selling yourself to your client. Sometimes you just didn’t connect fully with what they really want.  Or you didn’t present your proposal well.  Or the price was higher than they wanted. But persistance usually […]

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